WordPress which was initially developed as a blogging tool has quickly become a well developed content management system (CMS) used by top companies around the globe. Still it is viewed as a tool used by amateurs to develop websites, when the reality is quite on the contrary. Here are a few examples of top brands which use WordPress to develop their websites.
1. Mercedes Benz
Globally renowned German automobile manufacturer Mercedes Benz runs its official website on WordPress. The intricately and professionally designed website has an attractive and detailed outlook. Mercedes Benz is a largely profitable organization that exports cars to several countries around the globe. Its decision to use WordPress establishes this platform as a serious business solution that can appeal to a wide target market.
Among the most profitable tech companies in the globe, Microsoft uses WordPress on some of its websites such as the Microsoft Azure. In fact Microsoft and WordPress have a standing business partnership intended at promoting the open source movement online. As a tech company headed by arguably the most innovative tech billionaire alive, its choice to use WordPress speaks volumes on the reliability of this platform as a way to reach consumer markets online. In fact in late 2014 one of Microsoft’s key websites “ Microsoft News Center’’ re-launched on WordPress. There is currently a windows devices blog powered by WordPress.
3. Coca Cola
Coca cola is arguably the biggest beverage company in the world with consumers all over the globe. It has a wide market in France and its website in France runs on WordPress. This is surprising considering Coca Cola has a big market and a large online presence in France. The design of Coca cola France is impressive and attractive. It is written in fluent French and provides an interactive platform between the company and potential consumers. A large multinational choosing WordPress establishes it as a reliable platform.
WordPress is one of the best blogging and web development tool available today. Here are a few SEO tricks you can use on WordPress which would help your website be on top in search engine results.
1. Not Installing a Caching Plug-In:
A good number of novice bloggers fail to install a caching plug-in because they are not aware that the speed on one’s website is a big determinant of how a site is ranked in Google. A caching plug-in together with a Content Delivery Network (CDN) are necessary resources that ensure that your site can sustain lots of traffic at one time without crashing. You will lose visitors on your website if it keeps crashing.
2. Using the Default Permalink Structure
The WordPress default permalink structure looks like www.yoursite.com/?p=123 doesn’t have an unappealing look and is not good for SEO. A blogger who does not change this permalink to make it more search-engine friendly, risk not getting high Google ranking. He also looks unprofessional to readers. After installing your WordPress, do not forget to change this permalink.
3. Poor Internal Linking
The way one page links to another on your website is crucial as it is important for both SEO and also keeps your visitors longer on your page. Inserting related pages can be done manually or automatically using SEO Smart Links Plugins. The SEO Smart Links Plugins will automatically link keywords in posts to other relevant posts, categories and tags.
Don’t forget to share your helpful insight with us in the comments below!
Are you fully taking advantage of the opportunities offered by online marketing? There can be a number of strategies that can be used to make your business flourish through online marketing techniques. Below are some of the little known yet effective internet marketing strategies that can be used by you to make your business to stand out. Enjoy!
Strategy #1: Case Studies
Case studies are much underrated in internet marketing for reasons no one can comprehend. If you have created a community of satisfied customers, it makes a lot of sense creating a case study for those customers to open up about their experiences. Remember, these are perfect referrals which will be used by potential buyers to make their decisions. Let them discuss their experience with your products and services, and the results they got. The greatest benefit of case studies to an online business is they help build the credibility of a company, hence; bringing in new customers.
Strategy #2: Take advantage of message boards
True, message boards have been around for ages, but did you know they remain effective modes of online advertising to date? Not many competitors will think of leveraging message boards simply because to them they are outdated, but the truth is; there are millions of these boards on the internet carrying different topics. Try out leaving a piece of sensible advice on one of the popular message boards and watch people stream into your website for more. However, be sure only to use well-known message boards like Yahoo.
Strategy #3: Launch a blog
Regardless of the kind of business you are operating, you can have your personal blog. Blogs account for a whopping 70 percent of traffic, and that can be successfully converted into leads which eventually become successful customers. If you decide to create a company blog, ensure the following:
• Host it under your domain name, for example; blog.yourdomainname.com or yourdomainname.com/blog.
• Write sustainable content but be careful not to keep pitching your company name in your posts.
• Create your following by responding promptly to each comment.
Do you know any other online marketing strategies, please let us know in the comments below.
With so many WordPress themes currently in existence (and more being created and added to the pool every single day), it can be incredibly difficult to find the right one for your website and personal needs. However, luckily for you, with the creation of many themes also comes the creation of many reviews and ratings. The almost infinite amount of these helpful little things are sure to help you in a huge way when it comes to setting out on your journey to the perfect website.
Before purchasing any physical product from an online shop, the smartest thing you could ever possibly do is to always read the reviews and check the ratings. The same should also be applied when one is in the market for virtual products such as WordPress themes. There’s a very good chance that hundreds of people saying the same exact thing are going to be correct and steer you in the exact direction you need to be steered in.
However, none of this is to say that the reviews and rating of any product should be the final say in whether or not it’s the product you choose. In the end, it’s you and your guts and needs that have to do the final decision making. There are many fantastic WordPress themes out there without a large amount of ratings and reviews, and this is solely because the majority of people only write reviews and rate a product when they have a problem with it. So, realize that the lack of positive reviews and ratings on the theme you’ve recently found and fallen in love with doesn’t mean that it’s bad. In fact, there’s a very good chance that you’ve just found a winner. Much in the same way that no news is good news, no bad reviews is almost as great as a good review. So, always be sure to check the ratings, but also always stick to your gut.
Pictures are an important part of any successful website or blog. What some people don’t know is that they also play a major part in modern SEO. Google, Yahoo, and Bing all view images as an important part of ranking websites because people like pages with pictures far better than just long stretches of text. However, there are right ways and wrong ways to optimize your images to get the most out of them for positive SEO purposes.
The key is to optimize your photos to get the most out of them. The good news is that this part is easy. There are only four easy steps to follow and you’ll be set to go. The first is to rename your image. You don’t want a “”001.jpg”” or “”SOME-RANDOM-LETTERS.jpg.”” Make sure your pictures have a keyword in the name like “”red-sports-car.jpg.”” This is a fully acceptable way to get some keyword credit with the search engines.
Your next step is to make sure if you are showing a specific model number or serial number, that you use that in the actual alt tag, which is also another place you can put a general keyword to help you out. If you are showing something you sell as an affiliate, do not link directly from the picture. Put a link underneath it. The only URL a picture should ever go to is the picture source.
Finally, never keyword stuff your alt tags. One simple phrase in English that describes the picture is what you want. Keyword stuffing even a little bit can have the opposite effect and get your site slammed.
A business is only as strong as its website, and a website is only as strong as its rank in a Google Search. People crave knowledge and entertainment so much that they keep a small computer on them all day. We live in a time that we are able to have the entire internet right in the palm of our hand or in the pocket of our jeans. Anything we want to know is just a Google Search away. This should be fantastic news for those who manage businesses and create websites, but is it?
Thanks to Google’s recent mobile algorithm update, the way mobile search results are presented has drastically changed. Before the update, search results were basically the same no matter what type of device you were searching on. Now, any searches done using a cell phone will be dominated by mobile-friendly websites. This is great news for those who are tired of struggling just to read a web page, but this can be bad news for those who create those web pages. It doesn’t have to be though, and it’s truly quite a simple fix. If your website isn’t mobile-friendly, it’s going to be booted from Google’s mobile search results. The answer to this issue? Make your website mobile-friendly. It’s a simple answer that just might save your business.
WordPress is considered as the most effective software for building e-commerce websites. It offers all the vital features that are present in dedicated scripts at just a fraction of the price. WordPress’s open architecture has encouraged developers to create a host of plug-ins. Each one of these plugins adds some new features to the already robust WP platform. In most cases these plugins can be downloaded at an extremely low cost or even free.
Since there are more than one WordPress ecommerce plugins that offer the same functions, you will have to choose them wisely by following the tips mentioned below:
The first thing that you need to think about is the design of your website. The plugin you choose should be supported by popular theme development firms like Woo Themes and Theme Forest. Otherwise your website will look unprofessional and you will never be able to earn the profits that you’ve been hoping for. Woo Commerce is the best option in this regard because there are thousands of high-quality wordpress store themes that support it.
The plug-in should be easy to install within WordPress. You must be able to deal with the installation procedure yourself to save further expenses involved with hiring skilled third-parties to do the installation for you. Moreover, some plug-ins conflict with other plugins as well as with WordPress itself. This leads to functionality restriction, downtime and increased costs and frustration. Hence, you must opt for a plug-in with excellent track record and from a source that has a good repute for developing WordPress ecommerce extensions. You should also go for a plug-in that comes with 24/7 support from the company or person who developed it.
Overall, if you follow these three fundamental tips then you will have plug-ins that can effectively enhance your website’s functionality and help you make more sales.
As a webmaster you can unknowingly make fatal mistakes which can eventually destroy your website. Here’s are some common pitfalls related to web hosting that you should avoid at all costs:
Before fixing your deal with a web hosting service, it is wise to ask the company for a round-the-clock method to contact them. Then, to make sure you’re dealing with a real company and are not falling into a cyber-crime plot, test the contact method. This holds even when you think you’re dealing with Web hosting giants because cyber frauds are way more common than you think. Also, it is a good practice to tally the domain name of the web hosting company to its actual name and make sure they match. Often, over the internet your shrewdness is the only thing that can ever come to your aid.
It’s a bad idea to hire someone to host your website without having a fairly decent idea of your bandwidth and space requirements. To be on the safe side, maintaining a factor of safety when counting bandwidth and face requirements is advisable. Little can be done once you have paid for the hosting plan and you discover that your site takes an hour to load, or half of it cannot be hosted because of disk space shortages. Furthermore, it pays in the long run to leave some resources for the expansion of your website, both in terms of bandwidth and space. Having to change over to larger host can be a huge pain!
For users with a lot of security requirements, it is essential to make sure that the company is capable of hosting encrypted web pages where a visitor might enter private information ( credit card detail, say) with out running into problems. An easy way to confirm this is to check out for “https” on the URL. Since web hosting is usually a profit oriented investment, it makes no sense to scare customers away with insecure pages.
Once your site is online (this is especially important if you have opted for shared hosts) try downloading the web page from the slowest internet connection you have access to. It is a rule of thumb that a web page has decent server response if it loads in ten seconds from a 56kbps dial up modem (sites running on php scripts are exception to this rule). If it doesn’t load in that time then you should be worried because slow websites are often penalized by search engines and leave a very bad impression on visitors.
Make sure the web hosting service you’re opting for lets you use your own domain name for your website. While most companies provide this facility, some prefer to assign only a subdomain followed by their own domain name, as practiced by most free hosts and blogs. Unless you’re on an experimental run you should not settle for a subdomain for a few odd bucks. Your visitors won’t take you seriously until you have your own domain. Moreover, a customized URL is easy to remember and looks very professional.
A word on security: if you’re new to the web hosting scenario, try not to disclose any personal information to hosts until you’re sure of authenticity. Avoid filling out bank account names and online transaction account details right in the beginning of your contract. Better safe than sorry!
Do you want to create a website similar to Yahoo Answers? If yes, this article will tell you everything you need to know. Although such websites seem very complex, creating one is not difficult at all. You can get started in just a few hours.
Here’s the step by step procedure:
Setup a web hosting account
Buying a web hosting plan is not difficult at all. There are hundreds of companies and most of them are quite affordable. However you need to be very careful while looking for a host for your answers website. Since such sites are more resource intensive than ordinary blogs, it might be a good idea to choose business class hosting or a VPS.
It is also important to keep the requirement of WordPress in mind. This will help you avoid compatibility issues.
Once your hosting account is operational it is time to install WordPress. There are two ways to do this. First, you can use an installer like cPanel’s Fantastico. Second you can do everything manually. It goes without saying that the latter approach is more time consuming and considerably harder. Unfortunately it is the only option for some people.
Deploy a good Q n A system
There are many plugins that allow you to change your WordPress installation into a powerful question and answer website but you don’t need any of them. All you need is Templatic’s Q n A theme. It comes with some amazing features. For instance you can charge people for posting their questions, integrate your website with Adsense to earn money from several sources and boost your search engine rankings with its neat and well-organized code. Despite of all these amazing capabilities, the theme is quite affordable.
A question and answer website is the ideal collaboration tool for businesses, educational institutes and non-profit organizations. If you follow the step-by-step procedure given above you can setup your own site quickly and effortlessly.
Freelancing is one of the best ways to make money on the internet. PHP developers, WordPress experts and web designers make thousands of dollars from sites like oDesk and vWorker but for writers things are a bit harder. The competition in this field is so severe that most newcomers get frustrated within a few weeks and stop trying. Fortunately there are several strategies that can help you stay ahead of your competitors and increase your chances of getting hired.
Here are the five most important tips that you need to follow:
Build a persuasive profile
Without a persuasive and professional profile it is almost impossible to money as a freelance writer. Your profile page should enlist all your skills, past work experiences and your personal projects. Also, it should instantly grab the attention of the reader and tell him what makes you different from other bidders.
It is also a good idea to build a blog and publish well-written content on it. It will come in handy when your clients ask for work samples. In addition to that, this exercise will make you adept at using WordPress, which is a very important skill.
Learn new skills
You should keep learning new skills relevant to your field. For instance, a little SEO know-how can work wonders for your career. Internet marketers are always on the lookout for original, optimized content. Similarly you can read a few ebooks on copy writing and diversify your skill set. In most cases copy writers make a lot more money than ordinary writers.
Earn the trust of your clients
Instead of working with a new client every week you should try to build long lasting relationships.
Hopefully these tips will help you become a better freelance writer and reach your financial targets.