A business is only as strong as its website, and a website is only as strong as its rank in a Google Search. People crave knowledge and entertainment so much that they keep a small computer on them all day. We live in a time that we are able to have the entire internet right in the palm of our hand or in the pocket of our jeans. Anything we want to know is just a Google Search away. This should be fantastic news for those who manage businesses and create websites, but is it?
Thanks to Google’s recent mobile algorithm update, the way mobile search results are presented has drastically changed. Before the update, search results were basically the same no matter what type of device you were searching on. Now, any searches done using a cell phone will be dominated by mobile-friendly websites. This is great news for those who are tired of struggling just to read a web page, but this can be bad news for those who create those web pages. It doesn’t have to be though, and it’s truly quite a simple fix. If your website isn’t mobile-friendly, it’s going to be booted from Google’s mobile search results. The answer to this issue? Make your website mobile-friendly. It’s a simple answer that just might save your business.