Pictures Matter: How to Optimize Your Images for SEO Purposes

Pictures are an important part of any successful website or blog. What some people don’t know is that they also play a major part in modern SEO. Google, Yahoo, and Bing all view images as an important part of ranking websites because people like pages with pictures far better than just long stretches of text. However, there are right ways and wrong ways to optimize your images to get the most out of them for positive SEO purposes.

The key is to optimize your photos to get the most out of them. The good news is that this part is easy. There are only four easy steps to follow and you’ll be set to go. The first is to rename your image. You don’t want a “”001.jpg”” or “”SOME-RANDOM-LETTERS.jpg.”” Make sure your pictures have a keyword in the name like “”red-sports-car.jpg.”” This is a fully acceptable way to get some keyword credit with the search engines.

Your next step is to make sure if you are showing a specific model number or serial number, that you use that in the actual alt tag, which is also another place you can put a general keyword to help you out. If you are showing something you sell as an affiliate, do not link directly from the picture. Put a link underneath it. The only URL a picture should ever go to is the picture source.
Finally, never keyword stuff your alt tags. One simple phrase in English that describes the picture is what you want. Keyword stuffing even a little bit can have the opposite effect and get your site slammed.