Are you fully taking advantage of the opportunities offered by online marketing? There can be a number of strategies that can be used to make your business flourish through online marketing techniques. Below are some of the little known yet effective internet marketing strategies that can be used by you to make your business to stand out. Enjoy!
Strategy #1: Case Studies
Case studies are much underrated in internet marketing for reasons no one can comprehend. If you have created a community of satisfied customers, it makes a lot of sense creating a case study for those customers to open up about their experiences. Remember, these are perfect referrals which will be used by potential buyers to make their decisions. Let them discuss their experience with your products and services, and the results they got. The greatest benefit of case studies to an online business is they help build the credibility of a company, hence; bringing in new customers.
Strategy #2: Take advantage of message boards
True, message boards have been around for ages, but did you know they remain effective modes of online advertising to date? Not many competitors will think of leveraging message boards simply because to them they are outdated, but the truth is; there are millions of these boards on the internet carrying different topics. Try out leaving a piece of sensible advice on one of the popular message boards and watch people stream into your website for more. However, be sure only to use well-known message boards like Yahoo.
Strategy #3: Launch a blog
Regardless of the kind of business you are operating, you can have your personal blog. Blogs account for a whopping 70 percent of traffic, and that can be successfully converted into leads which eventually become successful customers. If you decide to create a company blog, ensure the following:
• Host it under your domain name, for example; blog.yourdomainname.com or yourdomainname.com/blog.
• Write sustainable content but be careful not to keep pitching your company name in your posts.
• Create your following by responding promptly to each comment.
Do you know any other online marketing strategies, please let us know in the comments below.