Pictures Matter: How to Optimize Your Images for SEO Purposes

Pictures are an important part of any successful website or blog. What some people don’t know is that they also play a major part in modern SEO. Google, Yahoo, and Bing all view images as an important part of ranking websites because people like pages with pictures far better than just long stretches of text. However, there are right ways and wrong ways to optimize your images to get the most out of them for positive SEO purposes.

The key is to optimize your photos to get the most out of them. The good news is that this part is easy. There are only four easy steps to follow and you’ll be set to go. The first is to rename your image. You don’t want a “”001.jpg”” or “”SOME-RANDOM-LETTERS.jpg.”” Make sure your pictures have a keyword in the name like “”red-sports-car.jpg.”” This is a fully acceptable way to get some keyword credit with the search engines.

Your next step is to make sure if you are showing a specific model number or serial number, that you use that in the actual alt tag, which is also another place you can put a general keyword to help you out. If you are showing something you sell as an affiliate, do not link directly from the picture. Put a link underneath it. The only URL a picture should ever go to is the picture source.
Finally, never keyword stuff your alt tags. One simple phrase in English that describes the picture is what you want. Keyword stuffing even a little bit can have the opposite effect and get your site slammed.

What Should You Do About Google’s Latest Mobile Algorithm Update?

A business is only as strong as its website, and a website is only as strong as its rank in a Google Search. People crave knowledge and entertainment so much that they keep a small computer on them all day. We live in a time that we are able to have the entire internet right in the palm of our hand or in the pocket of our jeans. Anything we want to know is just a Google Search away. This should be fantastic news for those who manage businesses and create websites, but is it?

Thanks to Google’s recent mobile algorithm update, the way mobile search results are presented has drastically changed. Before the update, search results were basically the same no matter what type of device you were searching on. Now, any searches done using a cell phone will be dominated by mobile-friendly websites. This is great news for those who are tired of struggling just to read a web page, but this can be bad news for those who create those web pages. It doesn’t have to be though, and it’s truly quite a simple fix. If your website isn’t mobile-friendly, it’s going to be booted from Google’s mobile search results. The answer to this issue? Make your website mobile-friendly. It’s a simple answer that just might save your business.